Who We Are

Founded in 1991, Taf Toys primary focus is to create a uniquely memorable line of developmental toys for babies that incorporate tons of love and excitement. Taf Toys are more than just toys for babies, they are a direct channel of communication from our hearts to you and your baby.

We understand that choosing the right developmental toy for your child is a serious decision. Taf Toys’ wide range of products provides you with developmental toys that correspond to your baby’s age and that are challenging, fun, and inspire the imagination. All of our toys are created with the intention to promote your baby’s emotional, cognitive, and physical development during their first two years of growth. Our goal is to help your baby establish a foundation for a healthy and happy developmental path.

We are also big music fans and strongly believe in the positive contributing factor that music has on a baby’s development. Music is commonly recognized as an ideal tool to sooth, entertain, and even stimulate baby’s imagination. That’s why we have created such a wide variety of designs that incorporate diverse melodic styles such as classical, jazz, rock, country and more.

All of our toys are designed using a multi-perspective approach that incorporates the viewpoint of the baby, the parents, and of course our creative designers. In addition, we also utilize the perspectives of psychologists’ so as ensure we target, enhance, stimulate and allow your baby to flourish.

Being parents ourselves, we fully understand that parents are looking for a toy that will excite their baby while at the same time contain the relevant developmental challenge, as well as safety, quality and value. We also believe that the right toy can act as an essential building block in an infant’s development process. Therefore, we incorporate unsurpassed safety and quality, developmental appropriateness, educational value, and practicality into every single product we produce.

Finally, as designers we aim to create innovative toys that spark the imagination, emphasize basic shapes, colors, and richness in form and function.